VINS GRECS - Neméa agiorgitiko…
Dragées Hatziyiannakis was founded by Nikolaos Hatziyiannakis. It started its journey as a family business with the production of dragées as its principal activity in 1950, in the area of Piraeus.
Today, it preserves its family character, but is also adapted to the increased requirements of the present years, gaining in this way a worthy place in the Greek market and acquiring an important stance in the European, American and Middle Eastern markets.
The “sweet pebbles” product category is the company’s innovation for both the domestic and international market. Inspired by the Greek islands, this category includes products of exceptional quality and taste, texture and original appearance / decoration. The products look like real pebbles and have a core of whole fruits in syrup which is coated with chocolate (milk or 70% cocoa) and a very thin layer of sugar.
Designed by Mousegraphics, a creative office that realizes this basic principle since 1984, and in a way that concerns each one of its partners / clients separately. This consistent approach has been rewarded with a significant circle of longstanding cooperations and has also resulted into new and successful professional relationships in a variety of applications within the design field.
Mousegraphics said: “To paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, edible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.”
Silver award – European Design Awards 2012 – Packaging Food & Beverages.
Gold award – Dieline Package Design Awards 2012 – Confections, Desserts, Pastry, Chocolate, Candy, Sweets.
Gold award – Ermis Awards 2012
Winner – Red dot award 2012 – Communication design
Gold award – Pentawards 2013
Winner – iF design award 2013 – Packaging design
Disponibles sur commande : firstname.lastname@example.org et par messagerie sur le site www.la-grece-gourmandecom